Small business owners learn many lessons the hard way - through
the school of hard knocks. I recently experienced my own tough
lesson concerning the importance trademarking my business name.
Like many solo-entrepreneurs on a tight budget, the thought of
trademarking my business name was not high on my priority list.
Had I placed more importance on it, I might have saved myself
some anxious moments, not to mention a few hundred dollars in
attorney fees!
As a member of a couple different virtual assistant membership
organizations, I often look with interest at other VA’s business
names and website URL’s. One day I noticed a new member
announcement for one of the groups and saw a listing for VA
Office Solutions. Now this one hit a little too close to
...face at the onset. The Trade Mark Problem Usually, trade marks are the most important intellectual property rights in a franchise. Trade marks are territorial in nature and the franchisor will have to register its trade mark in the targeted ...













